XtremeSignPost, a company that uses RFID technology to integrate and share consumer experiences with personalized products, recently published the first interactive transmedia book, along with the John Natsoulas Gallery, entitled "Davis Mural Team." The book's embedded radio frequency identification (RFID) tag allows the public and artists to share opinions, impressions and stories, using a simple, mobile method to circulate personal video messages.
The book itself contains links to videos about the interactive murals that make up the Transmedia Art Walk, but XtremeSignPost's integrated system allows readers to share messages as well.
Obviously, this system is meant to promote direct involvement in the book's subject, public art, through sharing personal experiences by way of SMS, instant messaging, e-mail or social networks including Twitter, Foursquare and Facebook. Any RFID-enabled smartphone — for example, the Samsung Galaxy SIII — can be used to recover and share video messages from the book. XtremeSignPost's technology facilitates these interactions, promoting participating in interactive projects on the "Internet of Experiences."
Basically, members of the public record and write links to video messages on transmedia murals, culptures, Bulacards and books.
“I can’t wait to leave a personal message on the transmedia art book. I hope that the public participates in our interactive art project and then shares their hidden voices on the Internet of Experiences,” said Dr. Monto Kumagai, CEO and President of XtremeSignPost, Inc.
The company first introduced its unique consumer-based advertising system in February of this year, based around the U.S. patent 7843334, issued November 30, 2010, entitled "Method to promote and distribute multimedia content using radio frequency identification tags." Since then, XtremeSignPost has used its technology in a handful of different projects.
For example, in July, the company presented personalized, interactive, self-addressed Bulacards to the office of congressman Mike Thompson, each of which contained personal video messages to President Obama.
Edited by Brooke Neuman