Siemens Infrastructure and Cities sector reportedly won the 2012 Frost & Sullivan Global Award for Company of the Year in the “City as a Customer” market in recognition of Siemen’s ability to identify global mega trends and their respective implications.
Frost & Sullivan asserted that its own visionary innovation group keep track of the most important global Mega Trends, a set of global, sustained and macroeconomic forces of development that impact business, economy, society, cultures and personal lives, thereby defining future world and its increasing pace of change.
In the future, cities around the around the globe won’t be just a place for economic activities or growth. Cities will behave as full-fledged customers demanding highly customized, unique and innovative city concepts and infrastructure solutions and the mega trends that transform these cities will force companies to reorganize their structure and strategy and shift their focus to serve each city as a customer.
And Frost & Sullivan acknowledged that Siemens is one of the first companies to understand and grasp the awaiting opportunities that cities may offer as customers. Siemens Infrastructure & Cities (IC) sector reportedly offers innovative and customized city concepts for mayors and urban planners that range from integrated mobility solutions and city research to consultative selling cooperation with cities.
Archana Amarnath, program manager for the Visionary Innovation Research Group commented, “Siemens has cleverly combined its existing capabilities and competencies. This strategy has now opened doors to a $2.62 trillion market of annual global city infrastructure spending – out of which Siemens has an addressable market of $392.5 billion per year. With its new IC division, Siemens offers one of the most competent and comprehensive portfolios for urban infrastructure solutions.”
Amarnath added, “By bundling its competencies related to city business and creating a targeted approach, the company now has a distinct competitive advantage over its rivals in the urban space. It has leveraged on a combination of its success factors – a global network of city account managers, the ability to replicate successful city solutions and the capability of delivering both unbundled and packaged city solutions by integrating one or all of the competencies of its different business areas.”
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Edited by Rich Steeves