M2M FEATURE

January 23, 2013

2013 is Likely to See a Meteoric Rise in M2M Communications


M2M, or machine-to-machine, communications create a flow of voice and data traffic to computers, enabling secure telephone or other transmissions over networks. While it’s a burgeoning market across the entire telecommunications spectrum, it has a number of niche markets that demand high security for which it works particularly well.

TMCnet recently spoke with Chris Newton, CEO of Cary, NC-based Securus, about the rapid acceleration and adoption of M2M technology. Securus is focused on mobile safety and security products and has developed an M2M technology platform aimed at assisting college students, individuals with special needs, senior citizens, pets, children and law enforcement.

M2M’s proliferation is due to a number of factors. The growing number of Americans who carry smartphones and tablets as well as the number of people who use them for BYOD, or “bring your own device” work purposes, is one of them. Allowing a workforce to become more mobile also has a number of benefits besides convenience: M2M can allow business owners to make significant improvements to  their operations, allowing them to transform route-based businesses, enabling operators to only make costly field visits when warranted.

Many companies have pursued M2M solutions for their businesses because of the increased visibility into their communications the technology provides. Companies can farm business intelligence to give them more insight into their operations and use analytics to make adjustments as necessary, or for the purpose of reporting. 

According to Newton, M2M can also create positive efficiencies in business, allowing companies to expand their communications money while also sticking to technology and operations budgets.

“One of the primary impacts will be an increase in sales force and delivery service efficiency,” said Newton. “With the use of sensors connected to smartphones and tablets, field-based and office-based employees can more efficiently handle onsite visits, making sure they manage their time and resources wisely. An increase in M2M capabilities allows for more decentralization, which can also increase efficiency,” he added.

Experts, including Newton, see a bright future for M2M communications, and 2013 may see a meteoric rise in installations.

“As awareness increases, more and more consumers will adopt affordable M2M solutions, and increased adoption rates will drive higher awareness, advancing the cycle of awareness and adoption,” noted Newton. “We’ve only seen the tip of the iceberg with M2M, and it will have a greater impact on our lives moving forward, in 2013 and beyond.”

To find out more about Securus and Chris Newton, CEO, visit the company at M2M Evolution Conference, taking place Jan. 29- Feb 1, in Miami, Florida. Newton is speaking during Asset Tracking.” For more information on M2M Evolution Conference click here.




Edited by Brooke Neuman


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