M2M FEATURE

January 28, 2013

M2M Space Gets B-I-G


The M2M industry, otherwise known as machine to machine, was worth nearly $38.1 billion in 2012. In a report titled, “M2M: Opportunities and Challenges with Connected Devices 2012-2017,” Visiongain revealed that M2M has taken off like a jet plane, and now, serves as a vital tool for telecommunications, as it can drive revenue significantly.

 Deutsche Telekom boasts a large amount of experience in M2M communications, where back in 2010, it established the M2M Competence Center. “The scope we managed to establish within the two years of its existence, the motivation of all people involved in M2M communication, the speed it has taken on, has been a great surprise to me. In this short period of time we have managed to offer not only connectivity, Simcards and tariffs, but also a strong M2M Service Portal managing Simcards, a great partner network as well as the first M2M Marketplace serving as catalyst for growth within the M2M business,” Jürgen Hase, vice president of the M2M Competence Center, Deutsche Telekom AG, recently told TMCnet in an exclusive interview.

Hase stated, “We are very optimistic that this trend will continue and that we will be positively surprised of the speed we are carrying on working in different verticals and at the same time surprise our clients continuously.”

Through its deep insights in all verticals and understanding its customers, the company helps to ensure its customer base really gets what M2M is all about. Through continuous face to face interactions with clients, Deutsche Telekom is helping users comprehend that the cloud is truly the enabler for the M2M business. As companies produce more and more data, Big Data will remain an important topic, and because that data has to be made available and deposited, it therefore plays a key role in M2M services.

As people begin to go mobile and leverage their tablets and smartphones for nearly everything, how is this affecting the M2M vertical overall? According to Hase, “Mobile devices are crucial for the M2M business. They serve as the interface for the client and are a prerequisite for the communication with the client. “As we look ahead in 2013, the trend of Big Data will become increasingly relevant, which will in turn prompt the success of M2M to become more apparent when it will be able to analyze that data.

He added, “Also, middleware will play an important part of M2Ms success as new horizontal middleware layers for M2M will emerge. In addition to connectivity and device management, middleware layers will provide support for tasks around all industries. “

Healthcare and automotive spaces particularly in Europe will also utilize M2M much more frequently this year and in the future. Based upon a newly enacted law by the European Union, in 2015, it will be binding to equip all newly registered motor vehicles with eCall emergency call systems. This will force automotive manufacturers to focus more and more on integrating embedded SIMs.

“Furthermore international alliances will dominate and shape the future of the M2M market, providing seamless services in all countries and improving quality of service setting M2M communication standards,” Hase concluded.

To learn about more critical insights in regards to where this rapidly growing industry is headed in the not so distant future as well as gain access to thoughtful industry perspective from Deutsche Telekom AG, be sure to attend the panel titled, “Industry Perspective: Deutsche Telekom AG” taking place during the M2M Evolution Conference.




Edited by Allison Boccamazzo


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